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In Practice Makes Culture, you'll discover why most change efforts (still!) fail and how to ensure yours succeeds by addressing what other approaches miss: The human factor. The emotional dynamics, hidden narratives, and everyday behaviors that deeply and continually shape your organization.
This practical guide introduces a powerful framework centered on three critical focus areas:
+ Elephants: Address the emotional aspects of change, recognize diverse perspectives, and tackle difficult conversations that most leaders avoid.
+ Ownership: Create changes people actually work towards by ensuring those affected also feel ownership of the changes
+ Practice: Transform everyday behaviors, language, and especially meetings into powerful practice fields for cultural change
Whether you're helping your humans grapple with genAI (everywhere), helping turn around a business or department, or building a learning organization, you'll learn how to create lasting change that delivers both better business results and happier humans. Filled with practical templates, facilitator guides, and real-world case studies, this book translates cutting-edge research into actionable practices you can implement immediately.
“As a three-time CEO and board director, I’ve seen many change efforts fail. Practice Makes Culture is different—a practical, day-by-day, meeting-by-meeting system for making change stick. Culture isn’t declared, it’s practiced.”
—Angela T. Tucci, Board Director,
CEO Coach
“Practice Makes Culture revives and expands timeless practices that cultivate a culture of leadership at every level. I’m grateful to Christine and Ronica for making these insights accessible for others, and for me as well. This book is a powerful reminder that Culture-making is a living, breathing process.”
—Ryan Martens, Founder and CTO of Rally Software, Director of Manifest AI
“This book will help your organization win—like we did at Firehunter and beyond: through repeated practice—turning values into Culture, and Culture into a lasting edge.”
—John B. Smith, Founder & Managing Partner, Firehunter Venture Capital
“Decades of research shows that most organizational change efforts fail—not because leaders lack vision or resources, but because they underestimate the human factor. Practice Makes Culture names this problem with clarity and offers a practical, memorable system for addressing it. The three core approaches described by Hudson and Roth—welcoming elephants, creating ownership, and facilitating daily practice—when practiced consistently, can transform work. The authors remind us that culture isn’t declared, it’s built—meeting by meeting, conversation by conversation. A genuinely useful guide for any leader serious about making change stick.”
—Amy Edmondson, PhD, author of The Fearless Organization
Author Christine Hudson is a transformation leader and strategist who bridges technology and human systems to create high-performing organizations where people thrive. With a background in enterprise technology, product development, and organizational change, Christine brings technical precision to the art of Culture change.
Author Ronica Roth is a transformation expert dedicated to revolutionizing how organizations work. With deep expertise in product management, business agility, and organizational change, she helps leaders build thriving cultures where both business results and human potential flourish.
Preorder One Copy Bonus Package =
Start where you are.
Change starts with you—you can start changing your culture and results without help from anyone else
Pre-order one copy to gain one year of access to an Author-led Practice Makes Culture (PMC) Community. (Annual access is $89 after Aug 3.)
Every community session includes learning, guided practice, open space, and Q&A.
Preorder Two Copies Bonus Package =
Invite others to practice.
Change sticks more readily when someone's practicing alongside you: Invite an "accountabilibuddy."
Both of you receive:
One year of PMC Community access
2026 Practice Makes Culture Leadership Interview Series — 6 recorded sessions where leaders share what and how they practice.
Includes recorded access to the Practice Makes Culture launch-week webinar + Q&A with the authors and Angela Tucci.
(Access is $179 after Aug 3.)
Preorder 5+ Copies Bonus Package =
Invite your team.
Spark a revolution of positive change. Everyone (up to 20 team members) receives:
One year of PMC Community access
The 2026 Practice Makes Culture Leadership Interviews Series
The first 10 teams to register will have access to an author-led, custom one-hour workshop.
SPECIAL PRE-ORDER OFFER FOR NORTHERN COLORADO IMPACT ORGANIZATIONS:
If you are a member of a Northern Colorado Nonprofit or other Impact Organization, and order 2+ copies for 2+ people in the same organization, Christine is providing a bonus package of a (large group) half-day strategy deployment and improvement session.
US paperback release date: August 4, 2026.
All pre-orders must be completed by August 3, 2026, and pre-order bonuses requested by EOD August 15, 2026.
Follow the Practice Makes Culture Substack to help you get started practicing now.
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