PRACTICE MAKES CULTURE

In Practice Makes Culture, you'll discover why most change efforts (still!) fail and how to ensure yours succeeds by addressing what other approaches miss:  The human factor. The emotional dynamics, hidden narratives, and everyday behaviors that deeply and continually shape your organization.

This practical guide introduces a powerful framework centered on three critical focus areas:
+ Elephants: Address the emotional aspects of change, recognize diverse perspectives, and tackle difficult conversations that most leaders avoid.

+ Ownership: Create changes people actually work towards by ensuring those affected also feel ownership of the changes

+ Practice: Transform everyday behaviors, language, and especially meetings into powerful practice fields for cultural change

Whether you're helping your humans grapple with genAI (everywhere), helping turn around a business or department, or building a learning organization, you'll learn how to create lasting change that delivers both better business results and happier humans. 

Filled with practical templates, facilitator guides, and real-world case studies, this book translates cutting-edge research into actionable practices you can implement immediately.

Release date: August 4, 2026.

“Decades of research shows that most organizational change efforts fail—not because leaders lack vision or resources, but because they underestimate the human factor. Practice Makes Culture names this problem with clarity and offers a practical, memorable system for addressing it. The three core approaches described by Hudson and Roth—welcoming elephants, creating ownership, and facilitating daily practice—when practiced consistently, can transform work. The authors remind us that culture isn’t declared, it’s built—meeting by meeting, conversation by conversation. A genuinely useful guide for any leader serious about making change stick.”

—Amy Edmondson, PhD, author of The Fearless Organization